Augden

I had so much fun connecting with my friend Franceska Earls and learning more about her beautiful sustainable sweater line Augden. I find her company’s mission so inspiring, and I’m so excited to share her story with all of you.

Julie: What did you do prior to starting Augden?

Fran: I grew up in the fashion industry following in my mother’s footsteps, who was a fashion designer. I grew up sitting beside her while she was designing, creating prototypes, conducting fittings, and styling photo shoots etc. I then worked for Rebecca Taylor out of college, during an exciting time in fashion, traveling domestically and abroad to recruit and manage partnerships with vendors. I saw the beauty and challenges firsthand in fashion as the industry continued to seek lower and lower costs for production across the world.

Julie: What is the Inspiration behind Augden and the company’s mission?

Fran: The inspiration behind the brand started when I traveled to my Mom’s home country of Bolivia to reconnect with my heritage. I was inspired by the incredible handmade pieces lining the streets of La Paz and deeply moved by the lack of opportunity for the talented women making these clothes to provide for their families. At the time, and this trend continues today, machines were quickly replacing the craft of hand making clothes. I realized Augden could provide consumers with rare handmade pieces styled modernly, yet sourced and made locally, while empowering these native artisans with greater financial freedom, all while helping preserve this centuries old Andean craft. Each Augden piece is signed by the talented artisan who knit it.

Augden’s top three tenets

  1.  Creating beautiful, sustainable, responsible products.
  2.  Empowering women artisans with greater financial independence in Bolivia.
  3. Preserving and showcasing the Bolivian culture of Hand Knitting.

Julie: What is your favorite piece from your current line?

Fran: The Dune Sweater is such a gorgeous piece that embodies the essence of the perfect sweater, beautiful, soft, easy fit, yet lofty. You’re enveloped in a classic cozy turtleneck sweater while still stylish in winter white. Alpaca is an amazing fabric as it is incredibly soft, technically softer than cashmere, while also being both warm and breathable. Our alpacas are all free range and temperatures vacillate often in the high Andes based on sunlight, so our sweaters reflect this same material benefit. As a result, I style my line and pieces so they can be worn in multiple seasons. For example, you could wear Augden out for Après ski, as a layering piece on the beach at night, or for an outdoor dining dinner date.

Julie: Current daily uniform, what are you wearing often?

Fran: Currently I love the idea of a winter white monochrome uniform. My daily go to is any Augden Sweater in our all natural non-dyed Ivory, a white tee, and the Way High Jean in flax from Everlane.

Julie: What is your favorite recipe or things you like to cook?

Fran: There is an incredible bounty of local farms on the North Fork of Long Island where we live and breathe the farm to table ideology. In the Fall, I love roasting a huge tray full of colorful veggies that are still so fresh from the ground they need little to no seasoning and result in a gorgeous platter. In the Summertime, I love to make a farro salad with local veggies, arugula and dried fruit which is always a hit for get togethers.

Julie: What is your workout of choice, and favorite workout attire that you are loving now?

Fran: My favorite hour of the day is my daily morning circuit training with my fitness guru and health coach Sarah Sirico. It keeps me young at heart for myself and my family. My favorite workout is the yearly Triathlon Sprint which is humbling yet exhilarating. Outdoor Voices workout attire is my fave, Short Sleeve Tee and Core Leggings stay put through the toughest workouts!

Julie: What is a daily ritual you practice?

Fran: Our household thrives on routine, so before the day begins I start each morning with a tall glass of water and a scoop of marine collagen followed by an iced almond milk latte, over which I’ll do one to two minutes of a gratitude practice and set an intention for the day. We have a family daily ritual of taking a walk and watching the sunset over the inlet beach that is down the road from us, which is something we started during Covid and became our silver lining that we will continue to do. Each evening brings an inspiring different gradient of colors and is a special way to recount our days and plan for the next.

Julie: What is your favorite cocktail?

Fran: If you’re lucky enough to get a table, a Classic Margarita on the rocks, as served by Le Cevicheria in Cartagena, Columbia. It is my favorite cocktail ever, salt on the rim of course.

Julie: What is your favorite place to travel to, and all time favorite hotel?

Fran: My favorite place to travel to is a tie between the otherworldly and deeply spiritual hike to the Incan ruins of Machu Picchu which is a truly life changing event, and the last stop on the Paris Metro #4. The sprawling Marché Clignancourt otherwise known as the Clignancourt Flea Market, a different sort of a spiritual event if you are a treasure hunter at heart like me. My all time favorite hotel is Singita in South Africa, the Lembombo Lodge, landing in a small aircraft while giraffes gallop past the tiny airstrip is a thrill. A place to truly feel one with the earth and where humanity originated from. It’s like you can hear the earth’s heartbeat on the vastly grand safari of the legendary Kruger Park.

Julie: What are your plans for Augden in the future?

Fran: Our deep commitment to community building in Bolivia, as mentioned above, centers around the idea of sustainable knits and sustainable employment for local female artisans. There are many impoverished young girls and women that could learn to be self employed and learn how to harness opportunity by learning how to knit, how to create. As Augden grows, our most important plan is to bring these women under our wings and to teach them these skills, share knowledge and continue tradition. In regards to our product offerings we plan on expanding our sweaters to include children pieces and potentially offer rare vintage handwoven rugs, and antiques on our commerce platform to further round out the Augden experience.

To learn more about Augden and shop their current collection click here.

Spring Forward

  1. Xirena Eden Shirt (on sale $33) also like Anthro Eyelet Blouse (Ulla look for less).
  2. Anthropologie Amaya Wrap Belt
  3. Ray Ban Icons Sunglasses
  4. Mother Tripper Jeans
  5. CV x Maya Brenner Lip Earrings
  6. Jan Win Heart Pendant
  7. Natural Moisturizing Face Sunscreen I’ve been using this for tennis and really like it.
  8. Rue De Verneuil Crossbody Tote also love the pink and navy color way.
  9. Olio E Osso Tinted Balm
  10. SZ Blockprints Espadrilles

New at Crew

Lots of Liberty Prints dropped at J. Crew this week and it’s all 30% off with code SALETIME! I also listed a couple other cute pieces from New Arrivals.

  1. Liberty Print Cover-Up, Bikini, & Whole Piece 1st picture.
  2. Liberty Print Faux Wrap Dress 2nd picture.
  3. Liberty Print Puff Sleeve Amelia Top 3rd picture.
  4. Liberty Print Knotted Headband
  5. Liberty Print Cotton Face Masks
  6. Montauk Weekender Canvas Tote Bag Monogram available and comes in Mini, Small, Medium, & Large.
  7. Classic Poplin Stripe Shirt Dress
  8. Cotton Voile Tiered Maxi Fairy Floral Dress
  9. Collared Cashmere Rugby Sweater

Lastly, the Xirena x Arizona Love Trekky Sandal just launched and they are super cute!

Ciao

Ciao Lucia is a California based label created and designed by Lucy Akin since 2017. The idea of Ciao Lucia is the girl on eternal vacation, lots of light pieces you would want to wear by beautiful seaside hotels. They make everything in Los Angeles. I selected some of my favorite pieces from their new collection.

  1. Ciao Lucia Ischia White Babydoll Dress First Dress
  2. Ciao Lucia Gabriela Smocked Floral Dress
  3. Ciao Lucia Alessia Dress 2nd dress
  4. Ciao Lucia Roseta Maxi Skirt
  5. Ciao Lucia Gioia Open Back White Cotton Dress
  6. Ciao Lucia Benedetta Puff Sleeve Peplum Top also comes in Blue Linen.

Spring Take

SALE ALERT! Today is the last day of Jenni Kayne’s 20% off lounge sale. You can scoop up a pair of shearling slides, shearling clogs, or a cashmere hoodie for 20% off. To shop the whole sale click here.

Over the weekend I was helping a friend refresh her Spring Break attire. While browsing I found tons of great pieces for those of you traveling over break.

Dresses & Cover-Ups

  1. Juliet Dunn Floral Block Print Mini & Playsuit (more sizing here) Above picture.
  2. Lemlem Teref Plunge Neck Dress additional sizing here.
  3. Ciao Lucia White Cotton Dress
  4. Mi Golondrina Soledad Short Dress
  5. English Factory Midi Dress
  6. Melissa Obadash Claudia Dress
  7. J. Crew Liberty Print Floral Tunic
  8. Juliet Dunn Mirror Work Gauze Dress

Swimsuits

  1. Zimmermann Ruffled Swimsuit The Outnet has a large selection of Zimmermann on sale here.
  2. J. Crew Liberty Print One Piece bikini version here. 40% off.
  3. Jade Swim Yara Ruched One Piece
  4. Jade Swim Bandeau Top and Bottom

Sandals

  1. French Sole Leather Alibi Sandals Hermes Oran look for less.
  2. Isabel Marant Encore Studded Sandal they also come in beige. Love! I have last year’s version and they are really comfy!
  3. Arizona Love Pearl Trekky Sandal
  4. Saint Laurent Tribute Sandal Great neutral color.
  5. Ken Scott x Gucci Pool Slide

Straw Hats

  1. Freya Birch Straw Hat
  2. J. Crew Panama Hat 30% off.
  3. Janessa Leone Packable Adriana Brimmed Fedora

Have a great week everyone!

XX

Julie

MBD

We all need MBD (midi black dress), and especially when it’s only $125. Meet the Nesli Nap dress by Hill House Home modeled by Jenny Walton. This dress runs big size down.

Have a great weekend everyone!

XX

Julie

Picking Daisies

  1. Ciao Lucia Ischia Mini Dress
  2. Jennifer Meyer Mini Daisy Earrings look for less Roxanne Assoulin Studs.
  3. Fabrizio Viti Mini Daisy Bag
  4. Fabrizio Viti Daisy Slides

Après Tennis

  1. SPRWMN Cotton Jersey Sweatshirt
  2. SPRWMN Cotton Jersey Sweatpant
  3. Gucci Pursuit Logo Slide Sandal
  4. Slim Aarons Tennis in the Bahamas Framed Print
  5. Kule Love Sweatshirt
  6. Lacoste Pleated Tennis Skirt
  7. Denimist Shrunken Tennis Sweater also comes in Navy/Red.
  8. Clare V. Trucker Hat
  9. Kule Stripe Tote Bag
  10. Tennis Keychain
  11. Golden Goose Sneaker

Top it Off

A friend recently reached out to me for high top suggestions so I’m sharing my roundup with all of you.

  1. Converse Chuck Taylor All Star Natural Above picture.
  2. Nike Air Jordan Retro High Top
  3. Golden Goose Mid Sneaker
  4. Golden Goose High Top Sneaker
  5. Nike Blazer Mid 77 High Top
  6. Polka Dot Commes Des Garcons Play Converse also like the Multi Heart
  7. Vans Sk8-Hi Top
  8. Black Pro Converse & White Pro Converse Not a High-Top but these look just like the Golden Goose Purestar but for a fraction of the cost.

Outfit Similar to Above: Sweater // Button-down // Pant // Sneaker

Photo: Anouk Yve

Terry Time

  1. Donni Terry Half Zip Love the pearl zipper pull.
  2. Mother Insider Crop Jean
  3. Paravel Cabana Tote Also like the Grand Tour Duffle which is 20% off now.
  4. Standard Ray Ban Aviator Sunglasses
  5. Sophie Buhai Stearling Silver Earrings
  6. Veja Low Top Sneakers

Poolside

The weather was beautiful in Los Angeles over the weekend. I spend Saturday on Abbott Kinney walking around and stopped by the Abbott Kinney Marketplace (every 2nd Saturday of the month). They had several cool unique vendors. I picked up a pair of Huaraches mules (love!) and a tie-dye cardigan from Kazmik Grace. It felt so nice to be out and about people watching and dining street side.

After chatting with friends it seems like people are traveling to warm weather places for Spring Break. Here are some warm weather poolside picks.

Dresses & Cover-ups

  1. Faithful the Brand White Linen Midi Dress
  2. Mer St Barths Sandrine Dress Cute tasseled cover-up dress.
  3. Mer St Barths Swiss Dot Maxi
  4. Tory Burch Floral Tunic
  5. Self Portrait Poplin Ruffled Lace Dress
  6. Terry Boxy Shirt & Short also like the Playsuit
  7. Honorine Hot Pink Tie Dye Gauze Dress
  8. Melissa Obadash Red Lyla Caftan On sale at The Outnet

Sandals

  1. Isabel Marant Studded Suede Slide Love these worth the splurge! The color is even prettier in person.
  2. Manebi Bow Bandana Espedrilles So cute!
  3. Freedom Moses Lily Rose Slide Inexpensive poolside slide.
  4. Arizona Love Trekky Leopard Sandal
  5. Studio Amelia Twist Sandals
  6. Bottega Pool Slide

Photo: Slim Aarons Lyford Cay 1962

Cardi B

After yesterday’s post a friend reached out and asked for help creating a Capsule Wardrobe. That made me realize I should I have a Basics Shop on my blog. You can check out my Basics Shop here.

  1. Ralph Lauren Pinstripe Button Down
  2. Ulla Johnson Marta Cardigan
  3. Khaite Vivian Flare Jeans
  4. Maya Brenner Birthstone Earrings
  5. Jennifer Meyer Jet’aime Necklace
  6. Mansur Gavriel Leather Zip Bucket Bag
  7. Loeffler Randall Leonie Ballet Flat
  8. Loren Stewart Pearl Safety Pin Bracelet

Two things I made this week that I loved – Thai Quinoa Salad & Vegetarian Chili.

Happy Valentine’s Day!!

XX

Julie

My Capsule Wardrobe Picks

On Monday I shared WSJ’s Capsule Wardrobe picks and today I’m sharing mine. I have a fairly edited down closet and make sure to purge by either donating or giving pieces to The Real Real every couple of months. For me, I have to be comfortable so I gravitate towards natural fibers and practical pieces. It’s important to have a good foundation of basics and mix in different accessories and pops of color to switch up a look.

What is a Capsule Wardrobe? It’s a small collection of clothing, accessories, and jewelry that are the building blocks of your wardrobe. Timeless, classic, and quality pieces.

  1. The Julesee Sweater
  2. Moncler Lans Quilted Jacket
  3. Richer Poorer Crew Sweatshirt & Pant
  4. Anine Bing Army Joey Jacket
  5. This is the Great Vintage Army Pant
  6. Classic Checkerboard Vans Slip On
  7. Gucci Mule or Loafer
  8. Mother Mid Rise Dazzler
  9. Kule Moderne Long Sleeve Tee
  10. Leatherology Monogrammed Meadow Camera Bag
  11. Sophie Buhai Everyday Gold Hoops
  12. Zimmermann Lulu High Neck Dryess for dressy and The Ellie Nap Dress for casual.
  13. Doen Ariste Top
  14. 7/8 Alo Sheila Leggings
  15. House of Woo Sunset Straw Beach Hat

Above Outfit: Kule Stripe Sweater // The Great Pant // Chainlink Necklace

Made with Love

  1. Fanm Mon Aktur Dress
  2. Knit Your Love Cardigan
  3. Made with Love Converse also like these Black Love Converse
  4. Sarah Chloe Solid Heart Pendant also like the Rainbow Initial Medallion Necklace
  5. Jennifer Meyer Turquoise Heart Earrings
  6. Kerri Rosenthal Heart Tote Bag
  7. Teatime Pastries Valentine French Macarons

Elevated Basics

  1. Everlane Modern Breton Tee (only $38) Everlane runs big.
  2. Everlane Renewed Channel Liner
  3. Reformation High Rise Peyton Bootcut Jean
  4. Bottega Veneta Black Belt
  5. Balenciaga Xs Cloud Clutch with crossbody strap
  6. Skims Masks Back in stock.
  7. Stone & Strand Gold Signet Ring
  8. Jane Win Coin Love Necklace The pink enamel just arrived.
  9. Isabel Marant Bryce Low Top Sneaker